Twitter 2018 – Retweet Strategy

Twitter 2018 – Retweet Strategy

Twitter 2018 – Retweet strategy to improve your experience

Twitter 2018

Retweeting options in Hootsuite.

Twitter 2018 – Retweet strategy

You see a tweet you like. You want to share it with others on the platform. Twitter 2018 offers you three options via their website or app:

  • Basic Retweet
  • Retweet with Comment
  • Using a different account to retweet


The most common approach. Twitter shares the message, through your account. Your followers see the message. The app flags the tweet as shared by you. The app displays the tweet as coming from the original owner. You move on to the next thing. So, if your strategy is to curate tweets on, say, a particular subject, this is the simplest method.

Curating tweets via a retweet stream presents followers with your message. That message lacks your branding. While that approach gives followers a “clean” presentation in Twitter 2018, it doesn’t really remind them who brings them the information. That’s okay for internal or private information streams. The followers know the curation source.

Retweet with Comment

This method adds your remarks to the original tweet. It extends the basic retweet but does not modify the original. The message creator maintains their “brand” or “ownership”. This method allows you to add value to the tweet. Followers see the origin clearly. For example, you read something from a national/international news outlet. Adding a local take better informs your followers. So, you annotate the tweet with your comment.

Twitter 2018 has a massive user base. Its size makes it difficult for retweets, even with comments, to get the attention of popular reporters and writers. Therefore, retweet with comment is not worth the effort. Focus the effort on informing followers.

Retweet with comment from a different account

The twitter app enables you to set up multiple accounts. Occasionally, you may encounter a tweet on one account that would be more appropriate to share from one of the others. This happens to me regularly, since I’ve got such split personalities on Twitter. I encounter a politically-charged tweet on my history account, @NOLAHistoryGuy. Rather than retweeting from there, I’ll tap the account’s avatar. Choosing my @YatPundit account sends the retweet to a better audience. Same with social media-related tweets. I change the account to @YatMedia, then share.

Going a step further

There’s one more possibility for retweeting: The “quote”. Quoting a tweet is an old option. Twitter 2018 no longer offers it on the website or the app. It is available through their API. So, you can share a tweet as a link, as if you copied and pasted a news story from the web into Twitter.

This wreaks havoc with Twitter’s tracking and metrics. A quoted tweet appears in Twitter as your original content. I use quotes regularly. I avoid quotes when I want the original tweeter to “get credit” for the post.

Quoting requires an app other than Twitter’s. I prefer Hootsuite. If you’d like to talk about Hootsuite or other Twitter strategies, stop by during Office Hours. We’ll chat.




Twitter Microblogging 2018 – plan your approach

Twitter Microblogging 2018 – plan your approach

Twitter microblogging 2018 – how do you use the platform now?

twitter microblogging 2018

@Deray promotes his book via Twitter

Twitter microblogging 2018

What’s your approach to twitter in 2018? The platform expanded to such a point, it’s hard to recommend a single approach for users. Regular users adopt one or more strategies.

  • The Blue Check Proclamations
  • Live Tweeting – still a thing
  • Sports Tweeting
  • Conversation – rarer and rarer
  • Advertising via follows

The Blue Check Proclamations

Twitter claims they no longer verify users with a blue check next to their name. Those receiving the blue check still keep it. Many media and pundit types received verification. The entire mess of Russian interference in the US electoral process forced Twitter to rethink operations, verification included.

Advertising the writing

That doesn’t stop the cadre of blue-checks from interacting on the platform. Reporters use twitter as an advertisement medium. An opinion piece or news article drops on their outlet’s site, they tweet it. This is how I keep up with Jarvis DeBerry of

This works for me. I follow local reporters and read their stuff. Several people curate pieces from the Usual Suspects. While I subscribe to the Washington Post, this enables me to see what the New York Times offers.

Arguing with the reporters

After a reporter shares a piece, they’ll tweet “hot takes” on the subject, followed by a link to the full article. Many of the takes are silly. Pundits, that class of folks you see on talking-head shows, pick up the takes. They issue takes of their own. Thoughtful writing vanishes. Takes take over. Sometimes the pundit expresses annoyance with a reporter. The reporter pushes back. Twitter as theater.

Live Tweeting – still a thing

In 2008 and 2009, I regularly live-tweeted hurricanes approaching New Orleans. The local user base appreciated the updates. Regular updates of live events happen regularly. They span a range from hurricanes to concerts to foodie events. Users outside the US live-tweet political events. They even broadcast rebellions and tragedy to the world.

Your approach to live tweeting depends on how you use the information. A restaurant participating in a street festival, say something like yesterday’s Muffuletta Festival, here in New Orleans, can display their dishes. A band may tweet clips of their set. Direct live tweeting stimulates interest.

Sports Tweeting

Your favorite sports team takes the field or pitch. You’re at work. Sports writers update you via twitter. Twitter combines play-by-play updates with baseball-style statistics geekery.


Actually talking to friends on Twitter. What a concept! So much one-way projectile expressions make it difficult. Keep a list of close friends. Use notifications. Make sure the conversations get to your phone or browser. Talk!

Advertising via follows

Twitter users selling goods and services follow anyone and everyone. The follow notification pops up on the potential customer’s screen. The recipient voluntary looks at the advertising, on the profile of the requester. It doesn’t matter if there’s never engagement beyond that–your product got in front of a customer.

What works?

That depends on why you’re on Twitter. Stay tuned for some use cases that might make sense for you. Come on by during open office hours if you want to talk Twitter.


Office Hours

Yatmedia is open for business!

If you don’t have a appointment, you can find me at the PJ’s Coffee Shop, 5555 Canal Boulevard, from 0730-0830CDT on Mondays and Wednesdays.

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