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Baselines I - Twitter Metrics

There is always a lot of talk about evaluating performance in Social Media. The first step is to establish baselines.

One of my favorite courses that I teach for Hitachi Data Systems covers a product called Hitachi Tuning Manager. It's a data collection and performance reporting tool. One of the first lab exercises we give students deals with establishing baselines for reporting. You have to know where you're coming from to observe your growth.

Make time today to record the following Twitter metrics:

  • Number of followers
  • How many lists you are on
  • The number of Direct Messages
  • How many ReTweets you are generating
  • Klout rating

Today will be your baseline. We go forward from here.  You can find the first three numbers on your Twitter home page and the last two you can get from @klout.