Social Media WOTD: Guru #socmedWOTD #wordoftheday

guru

This is a guru:

Guru Hargobind ji (1606-1644)

It's a title bestowed on a teacher or leader by others. It's not a title that one assumes on their own. There's another term for self-styled "gurus," and that is "douchebag."

There are some smart people out there doing social media and PR. Look around, ask for recommendations. Don't get pulled in by e-books and webinars and "calls" with people who are all talk.