Flash-based websites are popular with restaurants and bars, but they are brand-damaging disasters that ignore mobile device users.

Attiki Bar and Grill looks like a good place to go for a kebab and/or some hummus in the French Quarter. It's got an 85% approval rating on Urbanspoon and 3.5 stars (with several raving 5-star reviews) on Yelp. They've got good beer specials, too. Love the belly-dancer avatar!
But their website is a hot mess.

This is what you see from a desktop PC with a flash-enabled browser. See how the overwhelming majority of the screen is empty? That's because the site is designed to present a "flash block." It puts up graphics based on Adobe's Flash product. Flash developers have a lot of creative flexibility, so long as they work within the dimensions of the fixed block of space they've allocated for their work. On a low-resolution screen, it doesn't look so bad, but on a monitor that supports a higher resolution, you can see the extent to which the developer short-changes the customer. Look at the dead space out there! Imagine if a restaurant went to a radio production company to have a 60-second radio spot made, and 15 seconds were dead air. So much could be done with all that unused space.

Then there's the issue of aesthetics. Flash-based sites may appeal to the developer and the client, but if they don't appeal to the prospective diner, the restaurant's wasted their money. This is a typical comment one finds when soliciting opinions about this sort of site.


Negative feedback is only the half of it. You have to be able to see the website to criticize it. On Apple's mobile platforms (iOS/iPhone/iPad), Flash is not supported, so you see an empty or black screen. On Android-based phones and tablets (the major competitor to iOS), the situation is the same. Adobe originally planned to support Android (particularly since the late Steve Jobs point-blank refused to pick up Flash for iOS), but the development was dropped by Adobe almost two years ago. With 40% or so of those clicking through to a restaurant website from Twitter or Facebook doing so from mobile platforms, this is what they see. Attiki's website detects that these users are coming in on a mobile device and the server wants to re-direct them to m.attikineworleans.com, but there's nothing there, so the default domain/site is presented. Since iOS doesn't support flash, empty screen.
If you haven't ever asked a friend or colleague to check your website out from an iPhone/iPad/Android device, do it soon!