Social Media Targets 1Q19 – time to get planning/cracking!
Social Media Targets 1Q19
Wait, it’s 3-January, and you’re only now planning for 1Q19? That’s because, here in New Orleans, the New Year doesn’t start until January 6th. That’s the Feast of the Epiphany, also known as Twelfth Night. So, here in New Orleans, we mark Twelfth Night as the start of the Carnival season. Today is the third. There’s still time to produce content, even for Sunday. The rest of the quarter? No problem, because you’re going to work at this.
6-Jan – Twelfth Night – King cakes dominate the talk. Celebrations kicking off Carnival abound. If you haven’t thought this through yet, relax. Pick an event, go, record your experiences. Live-tweets, snapchats, etc., enable you to catch up with the prior-planners. While you may not have time for a deep-dive piece, make your notes and collect data for Carnival 2020.
The rest of January. Produce “process” content for Carnival. Talk about Muses’ shoes, Nyx’s purses. Sirens bottles, Zulu coconuts, because everyone loves catching them. Visit stores selling beads and other throws. So, do a “sneak peak” from a float den. You have time.
2-Feb – Imbolc/Candlemas. Light up the candles, celebrate that we’re on the back side of Winter.
3-Feb – NFL Super Bowl! This may be of note for New Orleanians, if the Saints get to the game in Atlanta. Otherwise, watch parties, food, drink, or anti-NFL content.
6-Feb Ice Cream for Breakfast Day
You get the idea here. Look up all the different observances. Choose from religious, political, national, and whimsical events. Apply them to your social media strategy.
With Mardi Gras on 5-March, parades happen this year in the last two weeks of February. Smaller celebrations start mid-month.
All-Feburary, continue King Cakes. Food preparation for parades. Carnival balls and dances. Yes, we’re a bit distracted this time of year.
Black History Month – Decide how much content makes sense now.
5-March – Late Mardi Gras in 2019 means Carnival content all February. Lundi Gras on 4-March and Mardi Gras on the 5th allow planning for events and content.
17-19 March – St. Patrick’s and St. Joseph’s celebrations essentially continue the Carnival season into the end of Winter.
20-March – Spring Equinox. Kick off coverage/content related to Spring festival season in New Orleans.
Get to work!